Understanding values & worldviews critical to communicating climate change

Climate Outreach’s recent report examines the best ways to develop climate change narratives to appeal to the often-unconvinced right-leaning populous. In an interesting blog, Adam Corner highlights that an understanding of an audience’s values is important to effective communication.

Meanwhile, our own Tanya Wilkins was inspired by George Marshall’s masterclass, and asks if communicators are forgetting to look at the values behind ‘knowing your audience.’